Health officials are planning a social media campaign costing upwards of $250,000 to warn young people about the risk of losing their hearing from listening to music at high volume on personal MP3 players.
“With public and private support, a public-education campaign is being developed to raise awareness about safe use of personal music players . . . and risks of loud and long listening …"The campaign is being financed through a grant received from the Fund for Public Health, the Health Department’s fundraising arm.
The Hearing Loss Prevention Media Campaign will target teens and young adults, conducting focus-group interviews and using social media sites like Facebook and Twitter.